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3 Steps To Perfecting One-To-One Customer Segmentation

In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, products and offers.

This white paper from Klaviyo will identify three ways retailers can move their customer segmentation efforts closer to the ideal of “one-to-one marketing”.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoKlaviyo helps eCommerce business sell more by using their data to power super-targeted, highly relevant email and advertising campaigns. Unlike other email or marketing automation solutions, we’re really good at getting data out of your ecommerce platform whether it’s Shopify, Magento, a customer implementation or something else. We let you combine that data with website behavior and information from other marketing tools, then use it to target, personalize, analyze and optimize your marketing