Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
From marketing backwater to starring role, this white paper from Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Learn how to make your marketing campaign execution more effective and efficient
Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.