Buyer’s Guide to Call Tracking Software for Marketers 

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. 

However, most CMOs don’t know what marketing programs make their phones ring. They can’t attribute sales opportunities and revenue from those calls to the right sources, including PPC and SEO. And they can't optimize campaigns, content, and marketing spend to generate more.

This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year.

If you are looking to implement a call tracking solution, this guide can help. You’ll learn:

  • The benefits of call tracking
  • The different types of call tracking technology
  • The questions to consider when selecting a vendor
  • Valuable info to empower you to make the best buying decision for your business

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logoIfbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 600 million minutes. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit
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