Buyer’s Guide to Call Tracking Software for Marketers
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls.
However, most CMOs don’t know what marketing programs make their phones ring. They can’t attribute sales opportunities and revenue from those calls to the right sources, including PPC and SEO. And they can't optimize campaigns, content, and marketing spend to generate more.
This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year.
If you are looking to implement a call tracking solution, this guide can help. You’ll learn: