"Not Provided" Insights & Intelligence

Connecting the Data Dots to Elevate your SEO & Content Marketing Strategies

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Google’s shift to Secure Search has created a seemingly daunting challenge for marketers when it comes to understanding the keywords driving engagement and conversions of SEO and content marketing efforts through organic search.

It is now commonplace that a brand’s “Not Provided” keywords account for more than 70% of all of a site’s search traffic, meaning a marketer or search marketing professional has no insight into the keywords that are performing in organic search.

Download this white paper from gShift to learn:

  • What is Secure Search and “Not Provided”
  • Why it’s about content-level performance metrics
  • Why keyword position data still matters
  • How to gain full insight into your “Not Provided” keywords
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logogShift’s industry leading Web Presence Analytics platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.

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