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Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year's Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.




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logoGartner for Marketers helps you get up to speed on and stay smarter in the eight marketing areas that matter most: social, mobile, multichannel and data-driven marketing, digital commerce, customer experience, marketing management, and emerging marketing technology & trends.

Gartner helps companies improve their business results through the use of technology. Our independent research and advice is trusted by business and technology leaders in more than 10,000 distinct enterprises around the world. Visit www.gartner.com/marketing to learn more.