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For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner's customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.




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logoGartner for Marketers helps you get up to speed on and stay smarter in the eight marketing areas that matter most: social, mobile, multichannel and data-driven marketing, digital commerce, customer experience, marketing management, and emerging marketing technology & trends.

Gartner helps companies improve their business results through the use of technology. Our independent research and advice is trusted by business and technology leaders in more than 10,000 distinct enterprises around the world. Visit www.gartner.com/marketing to learn more.