The do's and don'ts of finding a digital agency
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits?
Four Steps to Finding the Right Agency shows you how a conversational, collaborative approach to the search process works best. We offer recommendations to increase your chance of finding the right agency as well as insights into what to avoid during your search.
From gaining internal alignment to devoting enough time for the process, you’ll find valuable tips to make your hunt for an agency partner a success.
Gartner for Marketers helps you get up to speed on and stay smarter in the eight marketing areas that matter most: social, mobile, multichannel and data-driven marketing, digital commerce, customer experience, marketing management, and emerging marketing technology & trends.
Gartner helps companies improve their business results through the use of technology. Our independent research and advice is trusted by business and technology leaders in more than 10,000 distinct enterprises around the world. Visit www.gartner.com/marketing to learn more.