Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local retailers so you can turn a casual browser into a repeat customer.
G/O Digital conducted a survey of more than 1,700 consumers to see exactly how shoppers search for and purchase at local retail establishments, both online and offline. The overwhelming consensus is consumers love supporting their communities by shopping at local retail businesses. To that end, local retailers need insights into exactly how to market to these potential customers; just because a business’ doors are open doesn’t mean that the community knows.
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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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