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For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign.

In this white paper from Experts Exchange meet users where they are and deliver an effective multi-touch point campaign in 4 steps.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoExperts Exchange is a comprehensive community, connecting members with people and information to solve problems, inspire learning, and influence the future of technology. Focusing on maintaining a supportive online community, Experts Exchange ensures a high-quality, reliable experience by vetting performance and rewarding positive feedback. Experts Exchange prides itself on over twenty years in the field, a testament to its credibility and its reliable user base. www.experts-exchange.com