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Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. With the threat of ad blocking, creating native ads the right way is growing in importance.

According to industry research, if ad blocking remains at its current level across the board, publishers will lose $35 billion by 2020. One of the best ways publishers and marketers can combat this hold on digital advertising is to branch into native ads with content that’s done correctly. But how?

Follow this simple, 6-step guide from Experts Exchange to learn how you can improve your native ad campaigns.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoExperts Exchange is a comprehensive community, connecting members with people and information to solve problems, inspire learning, and influence the future of technology. Focusing on maintaining a supportive online community, Experts Exchange ensures a high-quality, reliable experience by vetting performance and rewarding positive feedback. Experts Exchange prides itself on over twenty years in the field, a testament to its credibility and its reliable user base. www.experts-exchange.com