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Finding the right personalization vendor can be a major challenge, but it won’t be if you know exactly which questions to ask. In our latest free ebook, you’ll learn everything you need to choose a personalization vendor that can deliver on your goals.

What’s inside?

  • The right questions to ask and the primary issues to consider
  • Essential capabilities, technology, and features you need to look for
  • How to ensure you achieve ROI in a very short period
  • How to guarantee scalability, agility, and omni-channel support
  • A bonus practical checklist and questionnaire


Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoDynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. www.dynamicyield.com