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Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads.

Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and agencies are using call tracking solutions. Call tracking enables marketers to generate better converting calls, decrease their cost per lead, personalize customer experiences, and drive growth.

If you are interested in learning how businesses and agencies use call tracking, this eBook is for you. It explains the importance of call conversions to marketing ROI and tells the stories of how marketers in 25 industries use call tracking to drive revenue. From call attribution and audience targeting to conversation analytics and caller experience optimization, businesses are using call tracking in amazing ways. Read about them all in this new eBook.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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dialogtech_logoDialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com

Prove the Complete Impact of Your Display Campaigns