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In order for today’s businesses to thrive in the current marketplace, every department needs to have a strong focus on the customer.

Accomplishing this hinges upon the company having a single view of the customer, which enables the business to identify, address and provide for the ever-expanding needs of its current and potential consumers.

However, understanding the customer is not enough. Companies must also be equipped to use that data to offer customers with deeply personalized interactions that are appealing at an individual level.

In this white paper, Clarity Insights shows the user how to:

  • Expand the view of the customer
  • Apply the single view of the customer
  • Optimize the experience

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Clarity Insights is the largest onshore data and analytics consulting firm in the US. We help our clients use data to generate actionable business insights, operationalize them through processes and people, then unleash them to drive competitive advantage and revenue. Our work spans the data stack, with a particular focus on big data, data science and data in the cloud. We match these skills with our unparalleled approach to change management, helping clients create a truly data-driven, customer-centric culture.

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