Owning the Google Results Page
This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and organic search. In addition to explaining what these components are and where they're located on the page, the eBook offers retailers guidance and tips on how to use them to boost their SERP presence.
As a consumer, one of the first things you do when beginning to shop for an item is “Google it.” We all like the immediacy and are used to having information at our fingertips in the blink of an eye.
But as a retailer, this instant gratification makes your job tougher. You’re vying with competitors to attract shoppers on a single search engine results page (SERP). With 92% of consumers never even clicking through to the second page of search results, every retailer wants space on the SERP to drive traffic to their site— but very few get it.
The Google results page is broken down into three main sections: paid search text ads, Product Listing Ads (PLAs) and organic search results. Looking at those components, this eBook from ChannelAdvisor will explore: