martech logo


Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content won’t yield benefits without the proper people, processes, and technology in place to optimize that content and make it a profitable aspect of a business.

This whitepaper looks at the evolution of content marketing and how to focus on improving organizations’ content marketing processes now to set up success for the near and far term future.

The whitepaper is based on a webcast from MarTech entitled Take Back Control of Your Content: How to Master Content Marketing Operations to Be Competitive in 2017. The webcast was presented on October 20, 2016 by Arnie Kuenn, CEO, Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist, Bynder.

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.


logoBynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization. Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, U.K., U.S., Spain and UAE.