A visual buyer’s guide ranking the top vendors in the Marketing Automation industry.
The marketing automation marketplace is experiencing exponential growth and it's not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization. As you traverse this landscape, keep in mind some of the key features and functionality that make up successful, ROI-centered marketing automation strategies.
This white paper from Bridgeline looks beyond the selection process and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn: