Unlock Facebook potential to increase your app downloads.

Facebook is a leading platform for driving installs to your app, with vast targeting options and ad placements fitting whatever unique goals you might bring to the table.

However, app marketers shouldn’t expect to hit the ground running; utilizing Facebook’s full potential and ensuring the ongoing success of your app downloads requires a well-thought out targeting strategy, an eye for design, and ongoing monitoring and optimization.

This white paper from Appness can help you get started by covering topics such as:
  • Identifying your audience
  • Pricing
  • Ad formats
  • and more!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Appness recognizes the challenges that businesses face in implementing Facebook ad campaigns and maintaining a consistent creative strategy. To address this, Appness has developed a revolutionary marketplace to provide mobile advertisers with access to the human cloud: freelance creative teams and media buying talent powered by the platform’s intelligent ad optimization algorithms.

Headquartered in Cyprus, Appness currently works with over 1000 media buyers and more than 100 advertisers worldwide.