Measuring the impact of your online marketing campaigns
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
In addition to detailing the benefits of blended attribution, this guide will cover the following:
Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Download this white paper to learn more.