How To Create a Data-Driven Dynasty

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Identifying key focus areas to foster a more data-centric environment and generate increased ROI from digital analytics investments

Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools.

In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.

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