Good morning, Search Marketer, building a well-known, top rated and trusted brand entity is a cornerstone of organic visibility.
You want to make sure Google has a detailed dossier for your brand entity and its relationships to other entities in the Knowledge Graph. That way, Google can confidently make matches that matter – leading to more visibility in Search, Bard, Discover and other surfaces.
Search Engine Land contributor Jes Scholz explains it all in How to establish your brand entity for SEO: A 5-step guide.
By the way, Scholz is speaking at SMX Advanced next week. Her session – Need for speed: SEO strategies for rapid crawling and indexing – is going to be a must-see, so register here (it’s free!).
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
