Good morning, Search Marketer, building a well-known, top rated and trusted brand entity is a cornerstone of organic visibility.

You want to make sure Google has a detailed dossier for your brand entity and its relationships to other entities in the Knowledge Graph. That way, Google can confidently make matches that matter – leading to more visibility in Search, Bard, Discover and other surfaces.

Search Engine Land contributor Jes Scholz explains it all in How to establish your brand entity for SEO: A 5-step guide.

By the way, Scholz is speaking at SMX Advanced next week. Her session – Need for speed: SEO strategies for rapid crawling and indexing –  is going to be a must-see, so register here (it’s free!).

Danny Goodwin,
Managing Editor, Search Engine Land & SMX



Content mapping: Who, what, where, when, why and how


Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.


Google Bard now can use your device’s precise location for more relevant local results


To enable this, manage your preferences in location settings.


Get your B2B site unstuck: Top SEO tips for stagnant sites


Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.

Third-party cookies webinar

Calling all marketers: Embrace the cookieless revolution!


Attention all marketers! The cookieless revolution is here; we’re here to help you thrive. Join our webinar as we dive into the world of trust-building strategies and discuss the future of personalized marketing. Don’t be a cookie monster left behind – register today and stay ahead of the curve!

Register here!



YouTube is the most profitable platform for creators, survey shows


If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.


Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator


Bing Chat now supports 30 chat turns in a single conversation.

Connected TV

Learn the secrets of successful CTV campaigns


Deliver high-performing ads with a low effort-to-impact ratio with the right tech and approach.

Learn more


Ask Instacart brings generative AI to Instacart’s search experience


Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.


The latest jobs in search marketing


Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Search Marketing Expo

SMX Advanced kicks off next week! Don't miss out.


Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14.

Register now

From MarTech