Good morning, Search Marketer, are you running ecommerce ads on Facebook?
You’ve probably heard of Advantage+ shopping campaigns. Meta touts this ad technology as a way to reach more people who are likely to purchase your products, driving more sales with less set-up time and greater efficiency.
We always approach such claims with a healthy dose of skepticism. So is Advantage+ worth the hype? Find out in Curt Maly’s insightful article,
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
