Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses.
Understanding customer behavior is the key difference.
In this guide from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to:
- Retarget active shoppers
- Bring back lost customers
- Attract new customers
- Maximize digital marketing ROI
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Zenreach is a WiFi-powered marketing solution to assist brick-and-mortar merchants with:
- Automatically collect customer data as they walk into a store & track visit behavior
- Serve personalized messages across email, Facebook, Instagram & Google to get them keep coming back as well as find look-alikes
- Measure & optimize campaigns based on walk-through-rate, not likes or clicks
- Measure offline return of your digital ad spend, in real-time
