Using offline attribution to improve digital ad performance
Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way to connect online advertising to in-store results. Instead, you have to use online measures to evaluate success.
If you operate a business with physical locations, connecting online advertising with real-world results can lead to dramatic improvements in advertising performance.
Download this whitepaper to learn how to use offline attribution to improve digital ad performance.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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