Creating a true, single view of each customer isn’t easy. It requires connecting disparate data sources and ensuring the data within those sources is accurate, fresh, and easily accessible across all business units. Yet creating a single customer view is more important than ever before. The average customer is inundated by non-personalized, non-relevant marketing that detracts from the customer experience. This leaves consumers feeling disconnected from the brands they patronize.

To correct this problem, brands need a clear view into who the customer is and what the customer wants at a 1-to-1 level. Only by obtaining such a view can brands build rock-solid customer relationships that cultivate life-long satisfaction and maximize retention.

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 Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com

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