In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year.

The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron-- extending the pandemic period and expanding our knowledge of the Greek alphabet. But these developments will empower marketers to improve how they detect consumer intent, yield great consumer insights, and allow the marketer to translate that into action.

In this white paper from Zeta Global are the trends that every marketer should know.

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 Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com

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