A framework for everything you need to start your content strategy.
Your recipe for success includes:
- Understanding your audience—directly measure audience engagement with content on your sites and apps to understand your audience.
- Informing your strategy—leverage 30+ content metrics to craft your content strategy to drive your business forward.
- Focusing on value creation—use content conversions and attribution to understand the true impact of your content, and to fine-tune your strategy.
The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial introduction to the decisive purchase.
