91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it.
In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys.
You’ll learn:
- How customer-centered digitization can become a competitive advantage
- Which emerging technologies are helpful, and which are just hype
- Navigating change through every level of your organization, from individual contributors to top leadership
Featuring:
- Lora Dennis, Senior Vice President of Digital Media at NBCUniversal Owned Television Stations
- Jonathan Rivers, Chief Technology Officer at Fortune Magazine
- Nancy Cassutt, Managing Director, News, Marketplace (American Public Media)
- Scott Morris, Senior Vice President Of Technology and Innovation at Nexstar Media Group, Inc.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
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