Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads.

Your chances of qualifying an inbound lead decrease by 400% if your response time slows from 5 to 10 minutes.Source: Harvard Business Review


When a lead fills out a demo request, they’re looking for a solution that addresses their needs as soon as possible. If you don’t respond quickly, they’ll likely talk to a competitor that’s more responsive.

Workato tested 114 B2B organizations. They filled out demo requests for 114 leading B2B organizations. Then, to see if they use intent data, they visited each of their profiles in the software review site, G2, an hour later. 

Complete the form to the right to learn what they found.


Workato is a no-code integration and automation platform that allows you to go beyond native integrations and customize every data sync and workflow across all your sales and marketing applications via clonable templates.

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