From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech stack to meet your team’s personal needs and your marketing department’s, Workfront created a whitepaper with six actionable steps to get you started.

In this whitepaper you'll see how to:
  • Craft a martech vision
  • Consolidate and centralize current tools
  • Document your ideal marketing work process
  • Map your existing tools to your workflow
  • Conduct a gap analysis
  • Prioritize best next actions

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Workfront is a cloud-based Marketing Work Management solution that helps marketing teams, creative services teams, and agencies conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront Marketing Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves productivity, credibility, and client and executive visibility. Workfront is trusted by agencies like RAPP, SapientNitro, and Covario, and marketing teams at House of Blues, AMC, Trek, and many other top companies.