The AEO playbook:
How to optimize for Al-driven discovery

A practical framework to win in Al search

AI is changing how people search — and how your brand shows up. SEO still matters, but it’s no longer the whole story. With AI-driven answers reshaping how information is found and shared, Answer Engine Optimization (AEO) has become the key to ensuring your content — and your brand — stay discoverable.

What you’ll learn
In this guide, discover the AEO Maturity Model, a research-backed framework designed to help you:
  • Benchmark your brand’s readiness across four key categories: content, technical, authority, and measurement
  • Identify the biggest risks to your visibility and reputation in AI search
  • Turn AEO insights into actionable steps that improve how your brand appears in AI-generated answers
See what good looks like through examples from Webflow’s own AEO approach



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Webflow is the AI-native Website Experience Platform that empowers teams to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need. With a visual, composable CMS at its core, Webflow gives teams full control over their websites without reliance on engineering. Its AI-driven personalization enhances user experience and optimizes site performance, helping businesses drive higher conversion rates and measurable growth. Today, over 300,000 of the best companies in the world, and more than 1,500 Certified Webflow Partners, create best-in-class, high-performing sites with Webflow.

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