The AEO playbook:
How to optimize for Al-driven discovery

A practical framework to win in Al search

AI is changing how people search — and how your brand shows up. SEO still matters, but it’s no longer the whole story. With AI-driven answers reshaping how information is found and shared, Answer Engine Optimization (AEO) has become the key to ensuring your content — and your brand — stay discoverable.

What you’ll learn
In this guide, discover the AEO Maturity Model, a research-backed framework designed to help you:
  • Benchmark your brand’s readiness across four key categories: content, technical, authority, and measurement
  • Identify the biggest risks to your visibility and reputation in AI search
  • Turn AEO insights into actionable steps that improve how your brand appears in AI-generated answers
See what good looks like through examples from Webflow’s own AEO approach



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