Quality CRM Data: The Key to Delivering Great Customer Experiences

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year.

Add your company to the list of high-performing, data-driven organizations growing exponentially. Adopt the can’t-skip foundations of a successful CRM data management plan from Validity's new e-book, The Three Fundamental Pillars of CRM Data Management. You’ll learn:

The primary reason 40% of business initiatives fail to reach their goals
Why one key group could make or break your data strategy
How to avoid the pitfalls of poor CRM data management
The right questions to ask when developing a data management strategy

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.