Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send and you are done, right?—Wrong.

Email is actually quite a complex marketing channel. There are a lot of things that could go wrong, and many problems that can go unnoticed unless you have access to the right data and know where to look.

To help you take advantage of the email channel, we created—The Fundamentals of Email Marketing. This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works, including:
  • What are spam filters and how do you pass them?
  • How do you measure email success?
  • How can you optimize your program to avoid the spam filter?
  • And more!

Download today!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit and connect with us on LinkedIn, Instagram and Twitter.