Nielsen Annual Marketing Report: The Age of Dissonance - Marketer's Trust in Digital Drives Spend Despite Challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use.

The detailed findings in this report offer a powerful view into the current state of the industry. We hope they’ll help you understand the dynamics at play and identify promising areas of development for you and your media partners.

Get your copy of The Age of Dissonance to learn:

Why marketers hold digital channels to a different standard than traditional channels
How perceptions influence digital spending
Why brands shrug off data quality issues
What obstacles are hindering OTT advertising adoption
Tactical recommendations to improve marketing effectiveness

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Cut through the hype and learn the differences between key measurement approaches

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™ to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com.

LEARN HOW MARKETERS’ TRUST IN DIGITAL DRIVES SPEND DESPITE CHALLENGES.