Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.

This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches.

Download Nielsen's “Untangling Attribution’s Web of Confusion” whitepaper to:
  • See how and why leading analysts aren’t on the same page
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
  • Understand the benefits and challenges of each approach
  • Learn clear definitions of key terms such as “rules-based” and “algorithmic”
  • Get practical recommendations for how to choose a vendor and get actionable insights

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Cut through the hype and learn the differences between key measurement approaches

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.