Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.

This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches.

Download Nielsen's “Untangling Attribution’s Web of Confusion” whitepaper to:

See how and why leading analysts aren’t on the same page
Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
Understand the benefits and challenges of each approach
Learn clear definitions of key terms such as “rules-based” and “algorithmic”
Get practical recommendations for how to choose a vendor and get actionable insights

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Cut through the hype and learn the differences between key measurement approaches

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™ to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com.