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Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.

Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.

Download this white paper from Visual IQ to learn:
  • Key findings from Nielsen Visual IQ’s experience with premier companies
  • Steps for how to execute a successful attribution strategy
  • Best practices for overcoming implementation and adoption challenges
  • Practical takeaways for you and your team


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Learn the best way to get started with multi-touch attribution.

Visual IQ, a Nielsen company, is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its Marketing Intelligence solutions provide the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most. Visual IQ can be reached at [email protected] or by visiting  www.visualiq.com