Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.
Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.
Download this white paper from Visual IQ to learn:
- Key findings from Nielsen Visual IQ’s experience with premier companies
- Steps for how to execute a successful attribution strategy
- Best practices for overcoming implementation and adoption challenges
- Practical takeaways for you and your team
Learn the best way to get started with multi-touch attribution.
Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™ to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.
An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com.
