Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.

Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.

Download this white paper from Visual IQ to learn:
  • Key findings from Nielsen Visual IQ’s experience with premier companies
  • Steps for how to execute a successful attribution strategy
  • Best practices for overcoming implementation and adoption challenges
  • Practical takeaways for you and your team

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Learn the best way to get started with multi-touch attribution.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.