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Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed for two seconds, which is the minimum standard for viewability.

While these challenges may seem unsurmountable, there is a silver lining on the horizon.

This white paper from Valassis Digital discusses the new advances in intelligent media delivery, including improvements in data accuracy, personalization, optimization, and measurement, have the potential to make advertising more effective than ever before.


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logoValassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. www.valassis.com