While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use.

From wider reach to improved personalization, here are 8 reasons why you should be including SMS in your multi-channel messaging strategy.

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Upland Mobile Messaging is an enterprise text messaging software. With Mobile Messaging, marketers can build meaningful connections with their mobile audience through two-way text conversations and use pictures, QR codes and mobile wallet passes to deliver the best message for every moment. Personalize messages with segmentation, and track every text, click, and call to identify patterns in behavior, determine ROI and optimize messages. Mobile Messaging is part of the Upland Customer Experience Management portfolio of products.

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