Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, the game has changed. With the rise in adoption of agile DEVOPS and the usage of cloud-based solutions, compounded by the specialized development of software within the gap areas of the martech landscape, the amount of current marketing software available for use is estimated to be 8,000 plus different choices.

In this special report, HCL Software Technical Architects Bryan O’Rourke and Andre Floyd detail the importance of platform-as-a-service marketing architecture and helps us understand why an integrated platform is needed in today’s marketing stack.

Download The Guide

First Name:

Last Name:

Email Address:

Company Name:

Job Function:

Country:

State:

Phone Number:

Company Annual Revenue:

Company Number of Employees:

Industry:

I agree to be contacted by Third Door Media and its brands (MarTech Conference, Search Marketing Expo, Digital Marketing Depot, and MarTech Today) and I agree to its terms and privacy policy.

Yes, I want to receive communications from Digital Marketing Depot and other Third Door Media brands by email.

I give permission for my information to be shared with Unica and I agree to be contacted by Unica

Yes, I want to receive Unica communications by email

The HCL Software Unica Suite is an enterprise class, marketing platform that delivers precision marketing at scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively.