The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture that IDC calls customer experience orchestration services (CX-OS). It features a cloud native platform that delivers a set of shared services to a portfolio of applications for planning, executing, and optimizing customer engagement.

In this IDC’s spotlight article, Research Director for Marketing and Sales Technology Gerry Murray details how HCL Software’s Unica can help future-proof your marketing infrastructure to result in a seamless customer experience regardless of which channels they choose or how many points of contact they have with your brand.

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The HCL Software Unica Suite is an enterprise class, marketing platform that delivers precision marketing at scale. Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively.

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