2025 CDP Report

Discover how top companies are building smarter, more flexible tech stacks to power real-time customer engagement.

In today’s digital economy, every click, scroll, and interaction generates data. But only a few companies know how to turn that data into meaningful, real-time action. The 2025 CDP Report from Twilio Segment reveals how leading businesses are doing exactly that.

Based on anonymized insights from thousands of Twilio customers, this report breaks down the tools, trends, and strategies driving the next era of personalized, privacy-first customer engagement.

Inside the Report:

Top 8 CDP-connected tools — from analytics and email to advertising and customer success
Why composable stacks are replacing monolithic suites
How businesses are syncing trillions of data points across platforms
The rise of Predictive Traits and AI-powered personalization
Why integration—not consolidation—is the future of martech

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.