A step-by-step guide to using AI to make your data work for you.
Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet.
While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit more complex. At the same time, it’s also never been so necessary for organizations to do so if they want to deliver personalized, meaningful interactions with each customer.
Download this ebook to learn how AI can enhance and improve your approach to each element of your customer data strategy, from collection and activation to journey orchestration and audience building.
Whether you're looking to refine your data strategy or harness the latest in AI technology, this guide is your roadmap to navigating the future of better customer-centric engagement.
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
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