The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth.
This white paper from TUNE will illustrate how successful ad networks are navigating a range of cost, resourcing, and risk management factors to make informed infrastructure decisions. It is applicable to those just getting started, as well as companies seeking to migrate their existing tracking technology to a new platform.
Running an ad network is no easy feat
But imagine you’re doing really well, and then you hear about another ad network blowing it out of the water. How do they do it? You seem to be doing everything you can, and similar things to them — how are they setting themselves apart?
In this white paper from TUNE, find out how successful ad networks are keeping their business alive, and lapping the competition. Learn from the industry’s top performers, and unlock secrets to how you can take your ad network to the next level.
TUNE delivers mobile marketing solutions that help today’s marketers and their partners (including ad networks, tech platforms, demand-side platforms, and others) effectively manage marketing campaigns, engage the right audiences, optimize performance, and win in the market. Accuracy, transparency, and efficiency are critical in marketing, which is why we integrate with and build technologies that power marketers’ agencies, ad networks, and other partners.
"An Introduction: Performance Marketing for Your Business"