Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate.
Reviews that your company receives from consumers can be a way to generate a stronger brand awareness by earning Google Seller Ratings or by using those reviews to create user-generated content. This is valuable social proof that attracts customers to your site and helps them feel more encouraged to purchase products and services.
Trustpilot created this guide to explain the impact of consumer reviews and the ways your business can use them to build a stronger brand, while seeing an increase in consumer interaction with your site and revenue for your business.
Trustpilot is an online review-driven community and platform that builds relationships between consumers and businesses. Launched in 2007, it has seen rapid adoption and now provides over 95,000 ecommerce businesses with TrustScores based on more than 10 million reviews. Trustpilot enables businesses to engage with customers directly, inviting them to provide reviews of their online experience. This gives brands, in an increasingly crowded online world, the chance to have a better dialogue with customers and channel feedback to improve business operations and customer satisfaction. www.trustpilot.com
