B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. wanted to know why.

Drawn from exclusive one on one conversations between Jay Baer, New York Times best-selling author, and the world’s best marketers - including Peter Bell, Senior Director of Marketing (EMEA) at Marketo; Karen Steele, CMO at LeanData (previously Marketo, Exactly and VMware); and Jeff Rohrs, author and CMO at Yext - uncovered 7 common themes to that success.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

header is driven by a vision to make teams in organizations around the world efficient, organized and happy by providing a suite of integrated software. Founded in 2007 and headquartered in Ireland, today has 24,000 paying customers across 183 countries with office locations across the globe. lists some of the world’s most influential companies as their clients, including Disney, Spotify and Netflix. To learn more about the’s suite of products, visit