Instagram today has an estimated 1.074 billion monthly active users who are each looking for their own niche content to engage with. If you want your brand to be seen then you should be there, too.

Unfortunately, there isn't one catch-all strategy for every type of business on Instagram, and the platform’s algorithm for success is ever-evolving. However, a good Instagram strategy will help you achieve real business outcomes.

In this guide, you’ll learn the ins and outs of Instagram and how to harness the power of this intricate social media platform. Find out how each feature can be used effectively to reach your ideal audience, and the best practices to make Instagram work for your business.

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Talkwalker is the #1 consumer intelligence company dedicated to helping brands get close to their consumers by transforming data into real-time insights guiding decision making. Recognized by Forrester as a Leader in Consumer Intelligence, Talkwalker brings together social analytics and AI, with unstructured data expertise, and a team of analysts.

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