In the era of the customer, understanding omnichannel journeys is critical.

But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass.

If you’ve got the right partner, it doesn’t have to be difficult. But how do you find the right partner?

In The Forrester Wave™: Journey Visioning Platforms, Q4 2018, and The Forrester Wave™: Journey Orchestration Platforms, Q4 2018, Forrester has surveyed the landscape to ascertain who can deliver. 

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoThunderhead’s intuitive ONE Engagement Hub joins up web, mobile, high street and contact centre customer experiences, connecting them with your existing CRM system, giving you a multi-dimensional view of all your customers. It allows you to act on an individual customer’s needs in real-time. Effortless engagement just got personal.