Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated.

If you are just beginning to target local SEO, this guide from Synup can help you get started. This guide will also be helpful for those who have utilized local SEO but are looking for an edge. Topics covered include:

  • Website optimization
  • Optimize for Google
  • Building citations
  • Local link building
  • Reputation management


We founded Synup in early 2014 after being frustrated with solutions in local marketing that just didn't work. Our initial goal was to create software that could solve problems we were facing ourselves.

Our software tracks hundreds of thousands of business profiles & monitors millions of interactions to provide businesses with automated marketing as well as insights that they would otherwise not get.