SERP Feature Trends Every SEO Must Know

For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. These different features can completely change the way searchers interact with your site, even if you appear first.

How can you leverage SERP features to increase your visibility on search and reach more of your target audience?

In this report, Similarweb analyzed the most popular SERP features across various industries. Keep reading to find out:

Best practices to help you rank for key SERP features
Important factors that influence search behavior
Varying trends and growth rates of SERP features
Which SERP features are most prominent by industry
How branded and non-branded search impact SERP

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Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.