For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. These different features can completely change the way searchers interact with your site, even if you appear first.

How can you leverage SERP features to increase your visibility on search and reach more of your target audience?

In this report, Similarweb analyzed the most popular SERP features across various industries. Keep reading to find out:

  • Best practices to help you rank for key SERP features
  • Important factors that influence search behavior
  • Varying trends and growth rates of SERP features
  • Which SERP features are most prominent by industry
  • How branded and non-branded search impact SERP

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