Digital marketing and accessibility: The modern marketer’s handbook

A company’s digital presence has never been more important. On top of simply being online, it’s also important for your website to be accessible so it can be enjoyed by everyone. The problem is, when marketers are accountable for everything from click-through rates to website traffic to lead generation, sometimes accessibility can slip through the cracks.

To help you start thinking about web accessibility as part of your long-term marketing strategy, this handbook from Siteimprove highlights the top 10 digital initiatives that marketers are focused on this year and identified where accessibility fits into each. From SEO to social media, you’ll quickly learn that accessibility is a part of everything we do (at least, it should be).

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Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.